Author: Higor Lacerda

Why you should have quality free time

Posted on by Higor Lacerda

Are you always planning every minute of your day and not saving time to spend with your family, friends, or even to rest?

Knowing that planning what to do in your free time can make you enjoy it much more and much better.

Having quality free time means feeling that you are actually enjoying the moments outside of work.

Building lasting relationships

Investing in quality time with your family, friends, and loved ones is taking the opportunity to build lasting, deeper relationships from the idea of dedicating exclusive time to these people.

Achieving closeness between you and another person, be it your children, parents, spouse, or friends, requires an investment of time and the fulfillment of certain tasks.

Fulfilling social needs in an enjoyable way can make the bond between you and those you love stronger and longer lasting.

If you hope to have quality time off, it’s important to follow a few steps to make this philosophy a habit. 

Organize your schedule

When your work life is organized, you can ensure that you will have free time to enjoy with your family, friends, or yourself.

So make a plan for your week and avoid working too many extra hours.

Make plans with other people

If you want to spend quality time with your children, friends, or someone else, having a plan together can be of great help.

Agreeing on a movie you should watch together, arranging to go to a concert or sporting event, or even going shopping together can be a way to make a commitment to that person.

Do common activities

If you have a commitment such as a weekly dance class with someone you want to spend more time with, the bond between you will be stronger.

Help out with other people’s tasks

When you commit to helping with your children’s homework, teaching a friend something, or something else, you create a bond with these people.

The benefits of quality time off

The rewards of having quality free time can be reaped in your private life as well as in your professional life.

Enjoying time with the people you love and not giving up the chance to follow the growth of your children, the achievements of your friends, and important moments in your life should be part of your priorities.

Take this practice into your life and always have free quality time with the ones you love.

The importance of creating a brand persona 

Posted on by Higor Lacerda

Online presence is already part of your company’s strategy, right? Now it is time to understand the importance of creating a brand persona!

Different from your customer’s persona, your brand persona is the voice you use to communicate with your audience.

Understanding the right language to speak to your customers is the difference between being just another company or actually gaining loyal followers for your brand.

Next, understand how to create a persona for your company and captivate your customers.

What is Brand Persona

The term Brand Persona is used to refer to the personality created for a brand to communicate with its audience in a more natural and human way.

By defining a personality for a brand, you position the tone of voice, language, and the way the brand approaches its topics and talks to its customers.

Difference between Brand Persona and Buyer Persona

While the Buyer persona is your “ideal customer”, i.e. the person you need to captivate to become your customer, the Brand persona is your brand personality.

The personality of your customer is defined by gender, age, profession, habits, preferences, among other characteristics of your consumer. By gathering this data you find out what your customer wants to hear and in what way.

On the other hand, your brand personality is defined by the values you want to convey to your audience, that is, who your brand should be to speak the language your customer needs to hear.

Why create a Brand Persona

By creating a brand persona you get closer to your audience and create a connection by communicating in a more real person-to-person way.

The consumer feels more comfortable in being approached in a more personal and less corporate way, feeling that they are talking to another person and not to a company.

Based on this strategy, many brands have adopted, in fact, an avatar that represents a character to virtually attend to their customers in a closer way.

How to create a Brand Persona

The first step in creating a brand persona is to understand the purpose of the brand, that is:

Why was the brand created?

What does it hope to achieve?

What are its values?

After looking inward, it is necessary to look outward, to understand who your customers are:

Listen to your audience

Understand what they expect from your company

Understand the best channels to communicate

Once you define who you talk to, you will be ready to define how you will establish this communication.

Conclusion

The relationship between company and customer should be as close as possible to a relationship between two individuals.

For this, having well defined what your brand personality is is essential.

Building a brand persona can help you create a connection with your customers and turn them into more than just consumers, but followers.

If you are looking to strengthen your company’s communication strategies, Tier Digital offers solutions for content creation, social network administration, web development and much more. Contact us and get to know our services.

Why do business planning

Posted on by Higor Lacerda

In the business world it is common to find ourselves with the urge to perform our tasks as soon as possible, so many people believe that planning is a waste of time.

However, the truth is just the opposite, by doing a planning you are valuing your time, which will not be spent performing tasks disorderly without knowing where you want to get.

There is a Chinese proverb that says: “If you want to cut down a tree in half the time, spend twice as much time grinding the axe. Next, understand how best to prepare by planning to ensure that your tasks are carried out in the best possible way.

What is planning business?

Planning is the definition of the steps that need to be taken to get from the current moment to a goal.

To do this, it is necessary to know exactly where you are and establish a plan of action with the necessary adjustments to get you where you want to be.

Why do planning business?

For an efficient administration, planning is essential, because based on it it is possible to outline goals and objectives that will serve as a basis for making decisions that can make a difference for the company’s success.

How to make a planning business?

To carry out planning it is necessary to define a starting point and conduct a market analysis, considering the position of your company and your competitors.

From there you must define a mission to achieve your purpose and the steps you must take. It is important to set deadlines for achieving your goals as well as a deadline for analyzing the results. 

Strategic planning

Strategic planning must be carried out by the leaders by formalizing the goals and objectives for the company’s growth.

To make strategic planning it is necessary to consider the external and internal conditions of the company, define the expected growth, as well as the effectiveness and survival.

Tactical planning

Communication is the key word in tactical planning, which works as an intermediary between strategic and operational planning.

In tactical planning the decisions of the superiors must be passed on in order to direct the planning towards action.

Operational planning

This is the point where things happen, that is, it actually reaches the productive sector where the operational workforce is.

Everything that was planned at the strategic and tactical levels is put into practice, thus making all sectors responsible for the company’s success.

Conclusion

Planning is useless if there is no action, so be careful to put your planning into practice and always have it in sight to make sure that your plans are being followed.

Put in the calendar the dates that each goal should be reached, as well as an end date to evaluate the results and consider re-planning.

The challenge of promoting innovation and productivity

Posted on by Higor Lacerda

Betting on a philosophy of innovation for your company can bring many benefits, among them the increase in productivity.

Innovative thinking is a management strategy generally adopted by new entrepreneurs, but that is teaching even the most traditional companies a lot.

The incentive to the new and the motivation of the teams to be more daring are characteristics of the innovative management model, which depends a lot on creativity.

Among the characteristics of the innovation model is the ability of the team to act with innovative thinking and take this goal forward to help productivity.

To better understand how the model that is revolutionizing companies and creating a new concept of productivity works, here are some of the characteristics of this movement.

What is innovation

Innovation consists of a new way of doing something that was previously done in a less objective or effective way.

In this way, innovation does not consist in just creating a new process, but rather in ensuring that by replacing one model with another, the benefits will be instantaneous.

What is productivity

Productivity consists of ensuring that the processes carried out in a company are performed in the shortest time and in the most efficient way possible. This is why this factor is so closely linked with innovation.

How to create an innovative environment

Creativity plays an important role in the innovation process. After all, it is from the proposal of a new model, which should work better than the previous one, that innovation is born, and this is only possible with creativity.

Proposing a change that can, in fact, be beneficial to productive processes requires a creative effort from the whole team, which must be encouraged by the leader through an administrative profile that favors the stimulation of creativity.

The encouragement of creativity in a team is essential for constant innovation, a practice that becomes possible from the deconstruction of traditional processes and the opening of new possibilities.

The solutions found in collaboration are enriched by the different points of view, facilitating the creation of an innovative process.

Innovation as a productivity enabler

The more innovative a company can be, the greater its productivity potential is, by offering more effective means of carrying out procedures.

Facilitating bureaucratic processes, opening up space for communication, and proposing to break down barriers are the main innovative actions that should be established in the quest to increase productivity.

Conclusion

Using proven methods can help your company go a long way. Simple decisions such as encouraging leaders and staff to think innovatively can bring short- and long-term benefits.

Traditional management models are increasingly being left behind and thoughts such as associating innovation with productivity are opening doors for companies in various sectors.

What to do TODAY to grow professionally

Posted on by Higor Lacerda

It is common for people to think that professional growth means only getting promoted in a job. It is true that this is one way to grow professionally, but is it the only way?

To grow professionally in a real way, you have to be willing to develop yourself individually, invest in your own training, and put all this learning into practice in your day-to-day work.

By investing in your personal and professional development, you will have many benefits, including new career and business opportunities, as well as the possibility of taking on more prestigious roles.

But what can you do to achieve your dream professional growth? Check out some tips below.

Why grow professionally?

By expanding your skills, you will experience the possibility of standing out more in your workplace, but also have a greater demand from other employers. 

Professional growth leads to increased earning potential and provides you with a career path further away from stagnation. 

Investing in your personal and professional growth shows ambition and awareness. These qualities will help you get what you want, both in life and at work.

Growing professionally: What to do TODAY

The first step to professional growth is to SET A GOAL, after all, you will only know which path to follow if you know where you want to go and have the motivation to follow it.

Regardless of whether your goal is to get a promotion, get a position in a multinational company, or start your own business, there is something you must do if you want to achieve it: TAKE ACTION.

So, check out below some actions you should be ready to take if you want to have professional growth.

Define your goal

In order to achieve better results, you need to establish what your goal is, that is, where you want to get to, then chart your path to them through many short-term goals.

Set a schedule of actions

Life is made up of many things and distractions are everywhere, from your cell phone that invites you to have relaxing moments on social media to tasks that distract you from your focus.

Don’t leave the accomplishment of your main tasks aside, if you are in order to accomplish your projects, it is necessary to prepare a calendar, establish commitments and fulfill them, and do you know what is the best time to do that? TODAY!

Observe your weaknesses

Nobody is perfect, and knowing that you have both qualities and defects is essential, especially if you are willing to develop skills that don’t come naturally to you.

What you need is to learn from your mistakes, because in this way you will find the key to taking the next step towards your goals. So make a list today of what you need to improve.

New skills are always welcome

Even if you already speak three languages, if the opportunity arises to learn one more, accept it! And apply this rule to all the new skills you have the chance to learn.

Your professional growth should be accompanied by constant study and development of new skills, both in the sense of improving what you already know and developing new skills.

Understanding your customers

Posted on by Higor Lacerda

Marketing strategies become more and more sophisticated and necessary in the market. With the emergence of various media, the access to companies has become more and more diversified, and to make a customer choose your brand and not the competition has become a challenge.

Among the marketing strategies, some steps are essential, and those companies that can learn to value the importance of understanding their customers come out ahead.

Understanding the desires and needs of the public is essential for those who seek success, because only after this understanding is it possible to develop all the other steps of your marketing planning with efficiency to achieve better results.

If you are looking to improve your brand’s performance, be sure to follow this article to the end, here you will learn the importance of understanding your customers and the best way to achieve this.

Each consumer is unique

With the strong increase in consumption linked to technology, the consumer’s power of choice has become very large, and with this grows the need for companies to pay attention to serving their customers in a personalized way.

In the past, the concept of target audience was used to determine the direction of marketing campaigns, but nowadays this concept has fallen after verifying that it is not possible to generalize the consumer.

With this came the concept of persona, that is, it became more important to detect a complete profile of a potential consumer instead of a generalization of possible consumers.

When trying to determine a persona, it is necessary to gather the smallest details of the customer’s life, it is not enough to define an age range or a level of education, it is necessary to know what he thinks, how he consumes, his daily habits online and offline, his pains and preferences, this is the only way to identify a profile and get closer to your consumer.

Several tools can be used to capture relevant and current information about consumers, and this database is essential for understanding and determining your persona.

Through this well-designed strategy, you will be closer to achieving satisfactory results and saving money in your marketing strategy, avoiding wasting time on profiles that do not match your consumer.

Advantages of understand your costumer

Optimize your products

By knowing your consumer’s wants and needs, it is possible to identify the ideal moment to make a sale, as well as define more assertively which product or service to offer them in order to achieve a conversion.

Speaking your customer’s language

For each type of audience there is a “tone of voice” that you need to employ in your campaigns, understanding what is the appropriate language to talk to your consumer is an excellent way to captivate him so that he can identify with your brand.

Finding the gold mine

There are customers and customers, some may even consume your product but never return, while others may have a higher value for your business, consuming and disseminating your brand. Knowing how to identify them will be your great differential.

Fidelizing the client

As important as winning over a consumer is to keep on winning them over time. Having loyal customers who will ensure the longevity of your brand is fundamental to the future of your business.

How to understand your consumer

Now that you know all the advantages you will gain by understanding your customer, you need to know how to enter their world and capture information about their lives.

First it is important to know that the data will never be definitive, the research about your consumer’s profile is continuous and you need to keep it updated.

To capture this information it is necessary that you have conversation channels with your customers, either through surveys, registrations, or data collection through social networks.

From these tools it will be possible to define an elaborate profile of your customer and predict their behavior, this way your actions will be more easily converted into sales.

If you want to be successful and achieve increasingly satisfactory results with your company, it is important that you always pay due attention to market trends, only then you can be ahead of the competition.

Digital Marketing for business: why it’s important

Posted on by Higor Lacerda

Failing to invest in Digital Marketing for business is one of the mistakes your company cannot make these days. Digital presence is essential for the good development of your business and relationship with customers.

If what you are looking for are real results, read this text to the end. Here we will address the importance of Digital Marketing today, as well as the need to develop strategies and relate well with your customers to be rewarded for your investment.

Why invest in Digital Marketing for business?

Customers are increasingly connected, and reaching them through digital means can be more convincing and effective. Talking to your potential customers through digital means brings a proximity that increases the chances of conversion. 

With the Internet and social networks, consumers have gained the power to find information about the brands they consume, and the image created by these companies in this medium is essential in the purchase decision.

This type of concern was for a long time exclusive to large companies, now medium and small businesses also need to be aware of the news in this sector.

How to invest in Digital Marketing for business?

The relationship with the client starts with the production of content, either through blog articles, e-books, youtube videos, among other platforms. From there, clients are attracted, becoming leads that will need to be nurtured by other means, including email Marketing.

Marketing within the digital platforms is rapidly multiplied through the customers themselves, since they are also content producers and have the ability to impact their network through testimonials about their consumption experiences with your products.

Digital Marketing x Traditional Marketing

The biggest advantage of digital marketing is to build a qualified audience for your brand, that is, to impact those people who are most likely to consume your products or services. 

Because they are highly targeted, digital marketing costs are lower than traditional marketing, bringing more real and measurable results.

Advantages of Digital Marketing

The aspects achieved by Digital Marketing directly impact the growth, reach, and visibility, and can bring several benefits for the company to achieve better results:

  • Positioning itself in the market
  • Establish sales channels
  • Measure results
  • Increase return on investment

The best way to be effective in this process is to know your target audience in depth, and for this many tools can help, because there are already ways to cross data and obtain very important information about the profile of your consumers.

Which tools can be used in Digital Marketing for business?

Organic Traffic

One of the most efficient ways to attract your audience is through information, many people seek to solve their problems by reading blog texts, posts, ebooks, and infographics, offering quality content to your audience you create a relationship of trust.

For these contents to be more accessed it is necessary to use SEO (Search Engine Optimization) strategies, which define key words and make the site more relevant in search engines that will take your text to the hands of those who look for subjects related to your company.

Another strategy that also does not fail to be efficient is the sponsored link, from an ad on these sites your company can stand out in search results.

E-mail marketing

After conquering your future clients through organic traffic you need to maintain your good relationship with them, for this the e-mail marketing strategy will be your ally.

Email marketing has a high rate of return on your investment, it brings your company closer to the public, facilitating the disclosure of offers.

Through e-mail marketing it is also possible to measure your results effectively.

Social Media

Social networks cannot be forgotten as strong allies of your company’s Digital Marketing. 

In them you can share content and have the advantage of the high flow of information exchange, by which your own followers will replicate your ideas.

Conclusion:

To achieve positive results for your company with Digital Marketing, it is not enough to have a website and social networks, you must create a strategy to generate visibility, gain customers and monetize, for this it is essential to have a clear goal.

From the moment your objectives are well defined, reaching your customers will be easier than it seems. The dedication and responsibility with the content and ideas that your company will share will be the guarantee of success of your outreach process.

5 Tips for starting an entrepreneur online

Posted on by Higor Lacerda

Everyone feels fear when it’s time to make your first venture, and fear is part of starting your own idea, entering a new and unknown world, so we organized 5 practices for you to better deal with this feeling that will leave you more focused and stimulated. 

1. Planning

No matter the market or field chosen, those who have investment intentions and wish to become entrepreneurs need to do a lot of planning. 

Invest in knowledge and attend courses, events, and lectures about your market and about entrepreneurship.

Part of this planning is the size of your willpower and your effectiveness in your efforts. 

Study hard your field of action, read books, websites, and specific magazines, study the existing market and your possible competitors. 

Talk to professionals and entrepreneurs who work in your field, these conversations are usually more open and provide information that is not in courses and books

Having focus and goals increases the chance that your venture will be successful.

2. Understand impacts and risks

It is essential to understand how the risks of starting a venture will affect your life and will never allow you to stop studying at any stage of your life. 

Always be up to date, an assessment is important to identify what the biggest risks will be, what can get out of control, analyze each impact you may experience on the journey and prioritize threats. 

Risks can be very high in the entrepreneurial world, but the more you risk the greater the possibility of growth.

3. Self-confidence

To kick things off, you need to have your head and chest up and your eye on the ball to hit the target you want. 

There is no way to make sales and win customers without confidence in your work.

Your self-confidence will be directly related to the confidence and credibility of your enterprise. 

Study, experience, and believing in yourself are all part of growing your self-confidence and overcoming your fears.

4. Seek honest validation from those you trust

At the beginning of a venture a common mistake is when feeling insecure, to seek approval, opinions, and validation from all possible means. 

The most appropriate way to master your fears and overcome your internal debates is to share your ideas with people you trust and who are honest enough to criticize you honestly and not only see the positive points of your project.

5. Do what you like

Having affinity with what you are doing will diminish your fears. 

It is important to know what the best business for you is before researching the market, to choose an investment in a job that is related to your personal tastes as well as your professional talents. 

Liking what you do certainly increases your focus and chance of effectiveness in your professional actions.

People always have good ideas, but few of them put them into practice, and you have an idea and see the opportunity, being afraid at the time of making your first venture is normal, and is part of the process, but you should not give up. 

Identify the factors that prevent you from overcoming the fear of entrepreneurship and starting your own business. Realizing the dream of owning your own business is the ability to make big steps and changes, and that is much bigger than any fear. Remember, instead of being afraid of entrepreneurship, to accept your obstacles and embrace your professional learning at this early stage!

How to do social media for business

Posted on by Higor Lacerda

Social networks are platforms for relationships between users that have become part of people’s daily lives and soon became very important as a working tool for companies. 

They are essential in the dissemination of services and products and also serve to bring the brand closer to its customers through engagement, so if your company is not yet present on social networks you need to consider putting it up right now!

Advantages of social media

There are several reasons for your business to be present on social networks, knowing some strategies and ways to use them will have many advantages in the mission to approach your audience and capture new customers.

Before starting your brand’s virtual presence you need to be aware of some factors, when posting content they need to be aligned with your company’s values, this way you will get closer to your audience showing what your organization’s goals are.

With the internet you considerably increase the communication channels and the interaction with your clients, from this you will create a bond with your public.

Through engagement, the ideas, products, services, and promotions that you offer begin to spread quickly, generating a viral effect, which is why it is so important that through your content you captivate your consumer. 

Another important feature that the Internet provides to your business is the ability to measure and analyze the company’s engagement in the networks, and thus know what is pleasing or displeasing your customers.

With exorbitant numbers of users, social networks such as Facebook, Twitter, and Instagram are essential fields for the work of advertising and marketing, knowing the best way to master these tools will put you ahead of the competition.

Optimizing the use of social networks

Being present on social media platforms is not enough, it is necessary that your company’s content is thought out in order to attract your customers in the most diverse ways, and for this you need knowledge and the use of techniques.

Know your audience

Having a clear understanding of who your consumers are and, above all, what their habits, way of thinking, and lifestyle are, is the first step to getting closer to them, so that you can create a voice for your brand that speaks the same language as theirs.

This voice needs to be carefully planned based on what generates likes and shares for your audience, that is, the way of communicating needs to be familiar to your audience. 

Understand each platform

In each social network there is a profile to be followed and a more appropriate language to approach the consumer, so the way you will produce your content may be better suited to one network or another.

Therefore, understanding the proposal of each social network is essential to find out which one is more and less important for your business, and mainly, through which one you will be able to communicate better with your consumer.

Content X Advertising

Remember that only talking about your products or services is not the best way to attract your audience, it is important to understand the pains of your consumers and offer content that helps them.

In this way your customer will understand you as a friend and trust your speech, engagement is your main goal when placing your business on social networks, because it is from this that you will gain the affection and respect of your consumer.

If you still don’t have a page for your company, know that you are wasting your time. Take advantage of the tips you have just learned and start planning the best way to talk to your customers, so you increase your chances of closing new deals.

Brand positioning: how it can help you grow

Posted on by Higor Lacerda

Brand positioning, or branding, is how you want to be remembered and recognized by your customers. 

Your branding strategy or even rebranding should be the center of attention in your planning for you to sell more and build credibility and trust in the market.

This strategy enables you to win the admiration of your audience and fix the advantages of your service or product in the customer’s mind.

Brand positioning is simply the public’s perception of a brand.

These strategies are used by leading companies and can help you get clarity about your business and define how you want to be remembered in the marketplace.

How does brand positioning work?

Brand positioning is a branding strategy that focuses on your customers’ perception of your brand and not your products or services.

To secure an audience and carve out a unique space in your customers’ imagination, you need to know your target audience very well.

You need to have a clear image and decide what image you want your company to convey.

Create a real union between the proposed values and solutions and the personality of your brand, with the feelings and affective memories of the public. 

No matter what type of business or market your company is in, brand positioning is the place your brand occupies in the public’s mind, a place that will be preterested also by your competition.

If your brand does not stand out or present differences from the others, your customers may end up opting for the competitor.

How to find the strong and striking points of your business?

Map out some points that can help you understand your audience and your brand.

Know who your product is aimed at

You must know your target audience very well.

Create a persona, as if it were an ideal client.

Try to know your public’s gender, age, social class, where they live, consumption habits, pains, and dreams.

Understand what your audience’s greatest desire is.

The more you know about your audience, the more assertive your brand positioning will be.

Understand the problem your product or service solves

When it’s time to do your branding, it is essential to know what are the characteristics that differentiate your product.

It is essential that you understand what problems your business can solve for your customers. 

These advantages and benefits brought by your product or service need to be directly reflected in your brand positioning.

What differentiates you from your competition?

Besides knowing everything about your product and your audience, it is essential to always study and understand the context or market niche in which your company operates.

It is necessary to understand and know the behavior of the market, the audience, and your competitors. 

Start planning now how you want your brand to be positioned.

With good branding you will satisfy and retain more customers and attract more audience to your brand!