Starting a Business: What are the most common mistakes?

When starting a business it is common for the entrepreneur to fall into some traps. No matter how well prepared they may seem to be, many times situations arise that were not foreseen, and that’s when many end up getting lost.

To avoid this kind of surprise, it is important to know the mistakes that many have already made; after all, learning from the mistakes of others is the best way not to fall into the same trap.

If you are in the first steps of your company and want to avoid the most common mistakes made at the very beginning of a venture, follow this article until the end and be prepared when something unexpected comes your way.

Thinking starting a business will be easy

One of the biggest mistakes a new entrepreneur makes is to believe that they can build their business with minimal effort. 

It’s not something done consciously, but it unfolds from speeches we hear over and over again, such as: “you’re going to be your own boss” among other phrases that make the entrepreneur’s life seem easy.

However, the reality of a person who decides to own his or her own company is very different, especially in the beginning.

When working to start a business, it is necessary to understand that it will be necessary to invest a lot of time and money, and to do so, you will have to give up a lot of things at that moment.

Not everyone is prepared to face this reality, and being honest with yourself, evaluating if this is really what you want, is the best way not to make this mistake.

Forgetting the business plan

The first thing that should be done when starting a business is a business plan, a planning of the steps that need to be completed and the steps that need to be followed for the success of the business.

However, it is common that many entrepreneurs do this planning just for show and do not use it to guide their steps, thus putting everything at risk.

If all the planning was done so that your company would be successful, don’t make the mistake of thinking that it is there just for protocol, understand how the business plan works, and always put it into practice.

Underestimate the initial investment to starting a business

The initial investments of a company can be higher than you think. Although many businesses can start with very little, a whole structure is needed to make the company stand up.

Therefore, it is common for many people to think that they have enough capital to make the company work, and end up getting frustrated in the very first months when they face a very different scenario.

A company demands not only an initial investment, but also often takes time to start generating profits.

So it is necessary that your investment is sufficient not only to implement the business, but also to keep the company finances for some time.

No investing in digital marketing

Putting a company on the market is a challenge, but making it recognized and admired is undoubtedly the biggest one. 

Nowadays, winning customers is a task that goes beyond simple marketing actions. It is necessary to integrate the company’s values with the discourse passed to the customers in order to create a strong image.

There are several ways to invest in marketing, one of them is to ensure your online presence through digital marketing.

Even if you do not have much money to invest in promotion, it is important to set aside at least a part of your investment for this fundamental point.

Mixing company and personal accounts

From the moment your company starts to generate profits, you can celebrate, because it will start paying your personal bills. 

In this phase it is necessary to be careful, because if you do not know how to manage your company’s finances and your personal life, you may end up falling into a trap.

To avoid this kind of mistake, which can end up bankrupting your company, establish part of the profits as a salary for yourself, and use this amount for your personal expenses.

Forget your goals

Over time, when your business starts to move forward, it is easy to forget what your goals were at the beginning. 

So from the beginning, be very clear in your mind where you want to go and what you want to achieve with your efforts, so that it is easier to dedicate yourself day after day to make your business achieve what you have set for it.

Digital Marketing: when invest?

Communication through digital marketing is already part of the lives of millions of people and is undoubtedly one of the most effective ways to dictate trends and buying patterns.

People are increasingly mirroring the habits and lifestyles they find on social networks, dictating their way of consuming. 

With the endless possibilities within this digital environment, finding customers, strengthening your brand, and being present on the networks is practically indispensable for any company, regardless of their size.

Digital Marketing is already part of the sales strategies of millions of businesses and the results are really proven, so it is not a good idea to stay out of these strategies. 

For you to better understand the importance of applying this powerful tool in your business communication and to know what is the best time to start investing in digital marketing, we have prepared some valuable tips, check them out below:

The importance of Digital Marketing:

Digital Marketing starts by building an image for your brand on the networks and from there captivate and build loyalty among your audience. 

The relationship with the client starts with the production of content, through blog articles, e-books, youtube videos, among other platforms, and from there the clients are attracted, becoming leads (selected contacts) that will need to be nurtured by other means, including email Marketing.

Marketing within the digital platforms is rapidly multiplied through the customers themselves, since they are also content producers and have the ability to impact their networks through testimonials about their consumption experiences with your products.

A brand with a solid online image and that talks to its customers knowing how to use the best language is far ahead of its competitors.

When to Invest in Digital Marketing:

Now we come to the key question, “When should I invest in Digital Marketing?”

The answer to that question is simple: NOW! 

Taking your company communication to online platforms is just as important as any other offline marketing strategy, but with the advantage that you can measure results and calculate exactly the return that this effort will give you.

Some fears and uncertainties may stop you at the time of making this decision, for example, the fear of spending money for nothing, the fear of it not working out, the fear of it being too much work and disrupting your other functions, however they cannot paralyze you.

Many times the entrepreneur waits for some external factor, such as improving his product or service before launching to the networks. 

This is a big mistake, especially because the internet will not only boost your sales, but will also be an ally in measuring and receiving feedback about the acceptance of your business.

The financial issue may be another obstacle, but know that you don’t need to use all the strategies at once or invest more than what fits your budget, the important thing is to be present in the virtual world and strengthen your brand.

Therefore, start planning your company’s Digital Marketing as soon as possible. Choose a strategy, be very clear, what you want with it? And above all know that it is important to know your customer, this is the best way to identify what will be the right way to approach him virtually.

Read more: 5 Methods for generating ideas focused on content creation

How to do a SEO planning through a SWOT Matrix

Many companies have already invested or invested their capital and time in SEO techniques, but several of these companies have failed or will still fail due to a lack of quality strategic planning. In this brief article, we will help you conduct a SWOT analysis with a focus on SEO so that you and your company do not lose the way over time, as it can be said that quality SEO takes time to obtain significant returns.

As you know there are several ways to conduct strategic planning for your business. However, we chose SWOT analysis for SEO because it is one of the most well-known and easy to perform, with the objective of creating a synthesis of the internal and external analyzes through the identification of the key elements through the evaluation of 04 points, being:

  • Strength;
  • Weaknesses;
  • Opportunities;
  • Threats;

Sometimes all we need to do to understand what is happening and what can happen around our company is to go back to two simple evaluations of where your company is and where you want to go. As we said before, we chose SWOT analysis as an efficient analysis tool where it will fit perfectly into your SEO planning.

Let’s take a brief scenario as an example.

You are the CEO of a digital marketing agency and one of your clients Alpha Company wants to have SEO techniques performed on your site. But your client is in an extremely competitive and difficult market segment in which its main competitor, Empresa Omega, is prominent in the search engines.

Being a niche segment, SEO planning is indispensable because its main group of keywords ends up offering a low amount of searches and the margins for errors are minimal. So you and your team have conducted some research where they found that both sites have similar authority and both companies do not use Sponsored Link.

After his team conducts a thorough study of the target audience, it has been ascertained that their products are leveraging emotions and driving visitors, leads, and customers on impulse purchases.

Also 06 points were separated from each company to carry out the SWOT analysis.

Alpha Company :

  1. Website developed in WordPress;
  2. Performs labeling of categories;
  3. Adds 1 page of content every 2 days;
  4. Excellent knowledge of the market in which it operates;
  5. Domain:;
  6. You do not get much organic traffic;

Omega Company:

  1. It has been running the same site for a long time;
  2. Receive enough organic traffic;
  3. It is among the top 3 in the ranking for the main keyword;
  4. Your homepage attracts all traffic;
  5. domain:
  6. It has no SEO planning;

SWOT Matrix Scenario


  • Relatively decent domain name;
  • Easy-to-use content manager;
  • Good amount of content;
  • Experience in the actuation segment;


  • The Competitor classified in the first 3 places;
  • The competitor can start an SEO planning;
  • The competitor has a strong domain name;


  • Optimizations enabled long-tail achievements;
  • The possibility of creating sponsored campaigns;
  • Low SERP competition due to low competition;
  • Use of social networks (leverage emotions);


  • Customer without skill in SEO;
  • Unsatisfactory use of WordPress;

The SWOT analysis of the above scenario was done in a very simple way, but it is an excellent starting point for an SEO strategy because it requires long deadlines and several technical maneuvers, so your team will not lose focus and goal in the course of planning.

How about we talk about your planning? Send us an e-mail!

Relationship Marketing: What It Is and Why Do It?

Born before any digital explosion, relationship marketing is about the strategies that the company must adapt to keep in touch with its consumers, in order to create and improve long-term bonds.

With this concept in mind, we do some research and research where we separate some points for those who want to implement relationship marketing efficiently in their company.

7 Essential Points of Relationship Marketing:

  1. Culture and Values: Being the starting point for your company to start relationship marketing, creating a culture and values geared to this type of marketing, is simply to demonstrate interest and dedication to its consumers;
  2. Leadership: When you already have a culture and values focused on relationship marketing, your company managers should focus on a healthy relationship between your organization and your customers, market influencers, and stakeholders.
  3. Team: The employees’ pro-activity is indispensable to perform an odd service to their consumers. An effective formula to make a difference in the calls is simply, to be human and to demonstrate feeling.
  4. Technology and Interactivity: With the help of technology you must provide various interaction and communication tools to your customers, let them feel free to choose the best way to stay connected to your company.
  5. Knowledge and Perception: Enjoy the enormous range of platforms and software that technology offers to meet and understand the needs of your consumers;
  6. Memorization and Personalization: Go beyond the cadastral data, choose to go after the interests, characteristics, and habits of your consumers, make use of digital tools for data collection, and customize your communication. I make you feel special and different!
  7. Receptivity: Learning to listen to the customer rather than talking about yourself is one of the foundations of relationship marketing, but it is also a great way to turn it from a “regular” customer to a brand advertiser;

In view of the above concepts, it can be said that relationship marketing should be a commitment accepted by your company and everything that involves it. Be it from a simple answer in social networks to a more complex loyalty program.

Try to think outside the box, innovate in the method or the way to communicate with your consumers, make a difference in relationship marketing bring your company, highlight and competitive advantage in front of your competition.

7 How-to Topics Email Marketing & Newsletter

If you’ve heard rumors from a group of people or companies that email marketing and newsletter are slow, losing their strength, even dying … and still think like them. Please close this article and continue to lose customers.

In this article, we’ve outlined a number of steps for you to send a powerful email so you can achieve goals like expected ROI, increased engagement, and lower customer acquisition costs. Before we continue the article, let’s simply and directly comment on the difference between the two categories of email submissions.

Email Marketing

Focused on acquisition, email marketing aims at a subscription, a downloading matter or even the purchase of a product.


The newsletter aims to retain the subscriber, that is, it values the relationship between the company and the reader through quality content and relevance.

Knowing the difference between the goals of email marketing and the newsletter, you can draw up a joint and effective strategy with the 7 topics listed below.

1. Never buy an email list:

Building an email list can be very time-consuming, but it is essential that it be done correctly. It is very common to find companies who are starting their digital marketing investments choose to purchase an email list. But remember quantity is not quality. When purchasing an email list your company is subject to:

  • Low ROI because people did not choose to receive your email;
  • Poor repercussion in the market;
  • Be marked as Spammer;

2. Act on good anti-spam practices:

We mentioned above that buying an email list can result in spamming. But there are other ways your company can get that brand, which no one wants. We list the most common, avoid or use moderately:

  • Terms like: free, free, promotion, click here and etc;
  • Graphic signs (? and !);
  • Use red colors as they are usually related to promotions of large retailers in which they send emails with strong colors;

3. Write a champion title:

The first goal to be achieved will be the curiosity of your subscriber, causing him to open his email. We separate 3 points in which some professionals and digital marketing companies perform to reach the ideal title:

  • Write between 5 to 10 quality titles;
  • Holding a brainstorming with your team;
  • Choice of a champion title (one in which it is impossible for the reader not to open);

4. Email Body

It is very common to receive an email that contains only one image, but it is subject to being blocked by the server. The best solution for using an image in the email is to work with HTML format and with the blending of texts and images.

Here are some techniques for creating a well-structured, professional-quality email body:

  • Use an email body made in HTML;
  • Write a short content and be direct;
  • Add Alt Tags to the images;
  • Put links in your images;
  • Leaves your Call To Action visible;
  • Optimize for mobile;

5. Segmentation is the path of effectiveness:

Just like any other digital marketing service, email marketing, and the newsletter allows segmentations. However, to create quality targets you need to request information that will be relevant to your company, which can be done through a landing and a form connected to your email platform.

6. Test your frequency:

Finding out which is the best shipping frequency is critical to reaching your reader, customer, or lead in the right way. Frequency testing also serves to curb high rates of discard and your company is marked as a spammer.

Avoid excessive shots, as your reader may feel uncomfortable and, likewise, mark you as a spammer. But with few submissions, you will not be utilizing the real potential of email marketing or newsletter.

7. Measure, measure, and ensure:

Like any action developed in digital marketing, everything is measurable. We list some metrics that you should stay connected while doing email marketing or newsletter.

  • Opening Rate
  • Click Rate
  • Inactivation Rate
  • Growth rate


The email marketing and the newsletter did not die, those who say this probably did not draw an efficient strategy for their firing actions. In order to guarantee the achievement of the goals it is necessary to follow the techniques listed above, also remember to perform A / B texsts, and to ensure the proximity of your reader.

What is a Growth Hacker?

The term Growth Hacker was created by the culture of Silicon Valley, where it has been gaining more and more intensity within Startups around the world. With the translation of Growth Hacker, professionals like these are sought after by Startups in order to get rapid growth rates in short periods and at low costs.

What is a Growth Hacker?

Growth Hackers are hybrid professionals who excel through marketing and programming. With the goal of answering a very traditional question in the middle of marketing, “How do I get more customers for my product?”, Your answer comes with its programming differential, where everything is testable, traceable, and scalable.

Its main tools come from digital marketing like web analytics, A / B testing, storytelling, marketing funnel, PPC, SEO and etc. By becoming self-sustaining and self-propagating, a Growth Hacker can bring an unknown start-up to the spotlight with ease.

The ultimate goal of every Growth Hacker is to create a self-persuasive marketing machine that reaches millions by itself.

– AARON GINN, Growth Hacker

4 Steps to Make Growth Hacking:

1. Product-Market Fit:

Product Market Fit is a product that is in perfect sync with consumers and their demands. This is the holy grail that every company wants their Growth Hacker to achieve. In order to achieve the Product-Market Fit it is necessary to fulfill the real need of your target audience, not caring how many adjustments and refinements should be made.

2. Find Your Hack:

To be successful and to make your business and revenue growth, you must match the way you market your products with the way your potential customers know and buy your products.

3. Become Viral:

There is no formula, recipe, or magic trick to make your product turn into something viral and you also can not count on luck to make it happen otherwise you will be playing a game of chance with your time and money. But there is a way to make it a reality within your company, always try to study how your audience interacts with your brand, such as:

  • Because he shares his product;
  • How he talks about his product;
  • How it interacts on your website;
  • What are your goals to achieve with your products;

4. Close the circle: Retention & Optimization:

The rise of your company will be tied to metrics that show data related to your goals, in this case, growth. In order for the goal to be achieved through Growth Hacking, it will be necessary for you to listen to your most engaged audience for your brand since they will be rethought by the company’s vitalization.

How to leverage the accuracy of Web Analytics

If you are a professional or a company that seeks and needs answers to your strategic actions in digital marketing, then this article is for you!

If you have read our publication on what Web Analytics is and how it should be done, you should be familiar with the fact that Web Analytics is essential and indispensable in any digital marketing strategy. So we’ve separated 7 tips to guide you in how to leverage Web Analytics accuracy and digital success.

1. Tagging & First-Party Cookies:

Make sure you choose a tool that uses markup tags and first-party cookies to collect data, such as Google Analytics.

2. Eliminate the Bots:

Remove or create separate reports of non-human activities, such as your server’s crawlers, bots, and performance monitors.

3. Track Everything:

Do not limit your analysis to only pages and landing pages. Track all activity on your site, which will give you a greater likelihood of success in your digital marketing strategy. You can track, for example, download files, transactions, your sales funnel, clicks on love buttons (Facebook Share & Like, Twitter Follow and etc.), and Outbound links. The more detailed your tracking, the higher your return.

4. Regular audits:

Make regular on-page audits on the pages of your site, where you can look for changes in content that can positively influence your results, for corrupted pages, and for deleted or forgotten tags.

In this topic, we talk about how to do an SEO audit.

5. Do not study recent data:

It’s normal to look at the data every day in Google Analytics, but no strategic decision should be made because, with less than 24 hours of life, they are usually less accurate and may change.

6. Guarantee your parameters:

Test your URL redirects to ensure they are maintaining the appropriate parameter tracking and do not harm your data and decision-making. If they have not kept the crawl you want, consider fixing it as soon as possible.:

7. Traffic acquisition channels:

Make sure all your social media campaigns, paid media, and email marks, for example, ample are being tracked properly. Integrating with your platforms can save you a lot of work.

In this article, we have given you 7 valuable tips on how to leverage the accuracy of Web Analytics to achieve your goals. Keep in mind that the more information you gather and the more detailed your reports are, the better the performance of your digital marketing strategies.

5 Methods for generating ideas focused on content creation

For some companies and professionals working with content production specific to their niche market, creating themes is one of the most important and difficult phases, as many do not know where to extract ideas to expose to their target audience. Have you thought about having a list of where to look for ideas for content creation?

In this article, we’ve separated an arsenal of 5 methods for you to quickly and efficiently generate specific content ideas for your blog visitors.

1. Search the FAQ pages of your niche market:

Exploring the FAQ of your niche market is a great way to acquire organic and qualified traffic. When you find information about what people are asking about your market, explore them in an ingenious way, making you the enlightenment of your doubts.

Using the Google search engine, you’ll be able to get this information through the inurl: faq [target keyword] query to understand your audience and extract as much information as you can that is essential for creating content.

2. View the topics in AnswerThePublic:

Unfortunately for many companies and professionals, this tool we added will not be adopted, because it works more accurately when employed in English. But we strongly recommend using it, because it will slow down your search engine searches.

AnswerThePublic is a UK tool that gathers insights from your keyword, coming from Google & Bing in addition to 15 common questions and prepositions (ranging from niche markets).

3. Remove ideas from visual content:

Searching for visual content can be an excellent trigger capable of extracting theme ideas for your articles. Here at Tier Digital we use and Pinterest a lot to give us a hand when we are looking for new subjects. In them, you can extract information from images, infographics, videos, and presentations.

4. Look for featured content in BuzzSumo:

BuzzSumo is a search engine that delivers its results based on public engagement within social networks. By becoming a surprising tool to find articles that your niche is more engaged in, it can provide you with information for creating quality content where you will reach the most effective audience.

5. Use Wildcard with Google Autocomplete:

Doing Google searches for ideas for your articles is indispensable. Now imagine if Google itself would help you find more ideas? And it helps!

If you call Google Wildcard it suggests ideas through an automatic complement in your searches when you add the Wildcard (“_” or “*“) in them.

Thinking about new topics for your articles can be very difficult for some professionals, keeping in mind that researching for new ideas is the first step in writing quality content, and having this article in hand, you will achieve your creative goals. content.

But remember that when researching ideas you should avoid copying the subject matter and thus avoid potential punishments on Google or copyright.

How to do an SEO Audit

Auditing SEO in an existing website is one of the most important tasks that companies and SEO professionals will come across. Search engine optimization is a relatively new service and requires the collection of a lot of specific information. In addition, many developers still do not get along well with projects that are focused on this service, or even know it, so if you are to provide this type of service on a site that is not yours, be ready for the challenge.

Elements of an SEO Audit:

As we will discuss below, your website needs a solid foundation for you to get positive results in an SEO strategy. Being the first phase of this strategy, SEO auditing needs to be performed in a thorough and unhurried manner so that the information obtained is true and accurate.

In the next topics, you will identify what information your SEO audit should possess.

Although it does not have direct links to an SEO strategy, it is a great place to start because usability can directly affect the conversion and rejection rates of your site.

Verification of integrity in search engines:

Site integrity check consists of knowing how many and which pages of your site appear in the search engine index, do a site search:, and then you will find out quickly and accurately. At that same point, we should also know if you are found in search terms related to your products or services.

Duplicate content verification:

Checking for duplicate content on your website is a must in an SEO strategy. Start by verifying that the domain uses a canonical relationship, that is, using the 301 redirects between to or vice versa, while you are doing this, check the pages with HTTP and HTTPS. Now, for checking the content itself, you can use inurl: and name: in the search engine.

Friendly URL verification:

Make sure your site’s URLs are user-friendly to search engines. Using simple, short, descriptive, and keyword-rich URLs is what you expect at this point.

Review Title Tag, Meta Tag, Alt Tag, and Content:

Review all of your pages, see if they have Title & Meta Tags and if they also have enough content for your users, check your images too, and make sure they have Alt Tag set up and are rich in keywords. If your site has many pages and images, make sure that your most important pages (those with the highest quality traffic) are reviewed.

Sitemap Files & Robots.txt:

Sitemap & Robots.txt files are essential to make search engines read your site properly. Use the Webmasters Tools tool to check them and have your canonical pages identified in the Sitemap.

Checking redirects:

Check all the redirects made on your site and if they were done correctly. Using the Live HTTP Headers plug-in can help you at this point where many errors can happen, both in your CMS and in your hosting.

Internal Link Verification:

This is to know how many links your pages have, but that’s fine, Google advises you to use a maximum of 100 links per page. Try to make good use of anchor texts in your internal links, providing in this way information with which your “linked” pages speak.

External link verification:

Knowing which sites are linked to yours is essential to a good SEO strategy. They will positively or negatively influence your competitors. Enjoying good quality links and reducing those with bad reputations will be your goal when acquiring this type of information.


If your SEO strategy is geared towards some specific location, then this point is very relevant to you. Search through your site if it includes your address on all pages, thereby making that geolocation relevant and indispensable information when search engines read your site.

Code quality:

Although W3C validation is not a requirement of search engines, it is always good to know and verify your own code, avoiding undesirable impacts on your SEO strategy. Use the SEO Browser tool to learn how search engines see your site.

By following the collection of information for your SEO audit using this article as a basis, you will have an excellent pathway to your future strategies. Remember that this is only the first step of a much larger project and must be done efficiently to get positive results.

Link Building: What is it and What are its types?

Link building will always be included in any SEO planning unless you have an extremely powerful and relevant brand/company among users, but other than the link building work, it will be fundamental and should never stop.

Link Building Concept:

Link building is an active practice among SEO professionals, which involves gaining relevance, popularity, authority, and PageRank (Google algorithm to measure the importance of a page based on incoming links) through getting external links on which they will point to your site.

Types of Link Building:”

There are numerous means to do link building, however, in this publication we separate some of the most common tactics:

Creating Content for Natural Link Building:

In natural link building, the publisher must provide compelling content so that your site receives links spontaneously, as publishers need a good reason for their site with yours. Remember the quality of content is the key to getting external links.

Tips for maximizing results:

  • Create content that establishes your site as one of the experts in your subject;
  • Minimize your commercial nature on content pages;
  • Do not link your content to purely commercial pages, unless those pages merit a link based on your content;
  • Diversify the type of content to be created between articles, images, video, widgets, and even online games;


Directories are sites where publishers group sites by categories and provide descriptions of them. This link-building tactic can be an easy way to get links, however, it is necessary to know in-depth what you intend to submit to your site, so you will not be harmed by getting low-quality links.

A quality parameter for directories is whether users exist or for manipulation of search engine rankings, otherwise move away from it.

Examples of quality directories:

Requests for direct or incentive links:

Requesting direct links or using incentives to make such a connection is a very dangerous tactic because it is a violation of the WebMaster Search Engine Guidelines, which state that participation in link exchange should be avoided. However, some professionals choose to perform this type of link building, risking a severe punishment from the search engines.

Example of a request for links:

  • Buy and sell links that pass PageRank;
  • Partnerships to exchange links;
  • Use of link creation automation programs or services;

Through social media:

The link building through social media is done through visits to websites, forums, blogs, and social media, however, the vast majority uses the “NoFollow” attribute (link attribute which does not transfer value to the destination links) to their links. However, in order to acquire links from social media that transfer Link Juice (refers to the value of a link), it is necessary to build a relationship with the media owner, thus avoiding being “framed” as an exchange of links.

Gray Hat & Black Hat:

Gray Hats & Black Hats tactics are seen as shortcuts to SEO professionals who are in the process of building links but are directly ignoring the Webmaster Guidelines, working like these techniques can easily cause a punishment of your site on the search engines.

Examples of Gray Hats & Black Hats:

  • Automatic content generation;
  • Duplication of content;
  • Use of Spam tools;

Link Building, the Endless!

It is worth remembering what we said at the beginning of this publication, that link network jobs should never stop, remember that It is worth remembering what we said at the beginning of this publication, that link building jobs should never stop, remember that quality is the key to gaining renown in the market, always avoid techniques that can cause possible punishment, as rebuilding your authority to from a “punished domain” is much more complicated than in a “clean domain”.

Always avoid techniques that can cause possible punishment, as rebuilding your authority from a “punished domain” is much more complicated than in a “clean domain”.