Brand positioning, or branding, is how you want to be remembered and recognized by your customers.
Your branding strategy or even rebranding should be the center of attention in your planning for you to sell more and build credibility and trust in the market.
This strategy enables you to win the admiration of your audience and fix the advantages of your service or product in the customer’s mind.
Brand positioning is simply the public’s perception of a brand.
These strategies are used by leading companies and can help you get clarity about your business and define how you want to be remembered in the marketplace.
How does brand positioning work?
Brand positioning is a branding strategy that focuses on your customers’ perception of your brand and not your products or services.
To secure an audience and carve out a unique space in your customers’ imagination, you need to know your target audience very well.
You need to have a clear image and decide what image you want your company to convey.
Create a real union between the proposed values and solutions and the personality of your brand, with the feelings and affective memories of the public.
No matter what type of business or market your company is in, brand positioning is the place your brand occupies in the public’s mind, a place that will be preterested also by your competition.
If your brand does not stand out or present differences from the others, your customers may end up opting for the competitor.
How to find the strong and striking points of your business?
Map out some points that can help you understand your audience and your brand.
Know who your product is aimed at
You must know your target audience very well.
Create a persona, as if it were an ideal client.
Try to know your public’s gender, age, social class, where they live, consumption habits, pains, and dreams.
Understand what your audience’s greatest desire is.
The more you know about your audience, the more assertive your brand positioning will be.
Understand the problem your product or service solves
When it’s time to do your branding, it is essential to know what are the characteristics that differentiate your product.
It is essential that you understand what problems your business can solve for your customers.
These advantages and benefits brought by your product or service need to be directly reflected in your brand positioning.
What differentiates you from your competition?
Besides knowing everything about your product and your audience, it is essential to always study and understand the context or market niche in which your company operates.
It is necessary to understand and know the behavior of the market, the audience, and your competitors.
Start planning now how you want your brand to be positioned.
With good branding you will satisfy and retain more customers and attract more audience to your brand!