In the business world it is common to find ourselves with the urge to perform our tasks as soon as possible, so many people believe that planning is a waste of time.

However, the truth is just the opposite, by doing a planning you are valuing your time, which will not be spent performing tasks disorderly without knowing where you want to get.

There is a Chinese proverb that says: “If you want to cut down a tree in half the time, spend twice as much time grinding the axe. Next, understand how best to prepare by planning to ensure that your tasks are carried out in the best possible way.

What is planning business?

Planning is the definition of the steps that need to be taken to get from the current moment to a goal.

To do this, it is necessary to know exactly where you are and establish a plan of action with the necessary adjustments to get you where you want to be.

Why do planning business?

For an efficient administration, planning is essential, because based on it it is possible to outline goals and objectives that will serve as a basis for making decisions that can make a difference for the company’s success.

How to make a planning business?

To carry out planning it is necessary to define a starting point and conduct a market analysis, considering the position of your company and your competitors.

From there you must define a mission to achieve your purpose and the steps you must take. It is important to set deadlines for achieving your goals as well as a deadline for analyzing the results. 

Strategic planning

Strategic planning must be carried out by the leaders by formalizing the goals and objectives for the company’s growth.

To make strategic planning it is necessary to consider the external and internal conditions of the company, define the expected growth, as well as the effectiveness and survival.

Tactical planning

Communication is the key word in tactical planning, which works as an intermediary between strategic and operational planning.

In tactical planning the decisions of the superiors must be passed on in order to direct the planning towards action.

Operational planning

This is the point where things happen, that is, it actually reaches the productive sector where the operational workforce is.

Everything that was planned at the strategic and tactical levels is put into practice, thus making all sectors responsible for the company’s success.

Conclusion

Planning is useless if there is no action, so be careful to put your planning into practice and always have it in sight to make sure that your plans are being followed.

Put in the calendar the dates that each goal should be reached, as well as an end date to evaluate the results and consider re-planning.

Communication through digital marketing is already part of the lives of millions of people and is undoubtedly one of the most effective ways to dictate trends and buying patterns.

People are increasingly mirroring the habits and lifestyles they find on social networks, dictating their way of consuming. 

With the endless possibilities within this digital environment, finding customers, strengthening your brand, and being present on the networks is practically indispensable for any company, regardless of their size.

Digital Marketing is already part of the sales strategies of millions of businesses and the results are really proven, so it is not a good idea to stay out of these strategies. 

For you to better understand the importance of applying this powerful tool in your business communication and to know what is the best time to start investing in digital marketing, we have prepared some valuable tips, check them out below:

The importance of Digital Marketing:

Digital Marketing starts by building an image for your brand on the networks and from there captivate and build loyalty among your audience. 

The relationship with the client starts with the production of content, through blog articles, e-books, youtube videos, among other platforms, and from there the clients are attracted, becoming leads (selected contacts) that will need to be nurtured by other means, including email Marketing.

Marketing within the digital platforms is rapidly multiplied through the customers themselves, since they are also content producers and have the ability to impact their networks through testimonials about their consumption experiences with your products.

A brand with a solid online image and that talks to its customers knowing how to use the best language is far ahead of its competitors.

When to Invest in Digital Marketing:

Now we come to the key question, “When should I invest in Digital Marketing?”

The answer to that question is simple: NOW! 

Taking your company communication to online platforms is just as important as any other offline marketing strategy, but with the advantage that you can measure results and calculate exactly the return that this effort will give you.

Some fears and uncertainties may stop you at the time of making this decision, for example, the fear of spending money for nothing, the fear of it not working out, the fear of it being too much work and disrupting your other functions, however they cannot paralyze you.

Many times the entrepreneur waits for some external factor, such as improving his product or service before launching to the networks. 

This is a big mistake, especially because the internet will not only boost your sales, but will also be an ally in measuring and receiving feedback about the acceptance of your business.

The financial issue may be another obstacle, but know that you don’t need to use all the strategies at once or invest more than what fits your budget, the important thing is to be present in the virtual world and strengthen your brand.

Therefore, start planning your company’s Digital Marketing as soon as possible. Choose a strategy, be very clear, what you want with it? And above all know that it is important to know your customer, this is the best way to identify what will be the right way to approach him virtually.

Read more: 5 Methods for generating ideas focused on content creation

Born before any digital explosion, relationship marketing is about the strategies that the company must adapt to keep in touch with its consumers, in order to create and improve long-term bonds.

With this concept in mind, we do some research and research where we separate some points for those who want to implement relationship marketing efficiently in their company.

7 Essential Points of Relationship Marketing:

1. Culture and Values: Being the starting point for your company to start relationship marketing, creating a culture and values geared to this type of marketing, is simply to demonstrate interest and dedication to its consumers;
2. Leadership: When you already have a culture and values focused on relationship marketing, your company managers should focus on a healthy relationship between your organization and your customers, market influencers, and stakeholders.
3. Team: The employees’ pro-activity is indispensable to perform an odd service to their consumers. An effective formula to make a difference in the calls is simply, to be human and to demonstrate feeling.
4. Technology and Interactivity: With the help of technology you must provide various interaction and communication tools to your customers, let them feel free to choose the best way to stay connected to your company.
5. Knowledge and Perception: Enjoy the enormous range of platforms and software that technology offers to meet and understand the needs of your consumers;
6. Memorization and Personalization: Go beyond the cadastral data, choose to go after the interests, characteristics, and habits of your consumers, make use of digital tools for data collection, and customize your communication. I make you feel special and different!
7. Receptivity: Learning to listen to the customer rather than talking about yourself is one of the foundations of relationship marketing, but it is also a great way to turn it from a “regular” customer to a brand advertiser;

In view of the above concepts, it can be said that relationship marketing should be a commitment accepted by your company and everything that involves it. Be it from a simple answer in social networks to a more complex loyalty program.

Try to think outside the box, innovate in the method or the way to communicate with your consumers, make a difference in relationship marketing bring your company, highlight and competitive advantage in front of your competition.

Regardless of your business, if you invest time and/or money in digital marketing, you must know very well who is on the other side of the screen, that is, getting to know your target audience. Knowing who your main audience is and with a push of digital marketing is possible to interact with them in the right and effective way, converting them into leads. But after all, what is it?

They are visitors to your site who have provided some personal information (name, email, phone, hobbies and etc.) through a tool (newsletter, form and etc.) in exchange for something of value offered by your company (content, promotions, evaluations and etc.).

By separating the leads from your business, you need to keep in mind the need to nurture them properly and efficiently, increasing the likelihood of converting them into customers so that your business gets the wanted ROI.

“Leads are people who generate some business opportunity by showing interest in the products or services offered by your company.”

Examples of how to identify them:

• New subscriber in your Newsletter;
• A user registers for his test version of his software;
• The visitor who filled out a contact form seeking information;

Considering that everything in Inbound Marketing turns into measurable data, with your target audience it could not be any different. To succeed in digital marketing work fragmentation of your leads is essential in order to develop effective action strategies.

The fragmentation of your leads can be divided into three layers, being demographic information, personalities, and behavior.

Demographic Layer:

Being the most used and oldest among the three, demographic analysis of leads is where you define who is interested in your content, product, or service. In the demographic layer we obtain information of the type:

• Age
• Gender
• Location
• Income
• Education

Personality Layer:

Gathering information about the personality of your leads is not a simple job like the demographic analysis. Assign personalities to your leads goes beyond a visit to your site, it may be necessary to create forms aimed at capturing this type of information. In the personality layer it contains information of type:

• Values
• About Me
• Lifestyle
• Goals
• Concerns

Behavioral Layer:

The behavioral layer is extremely important if your business aims to increase conversions, this layer is defined by the behavioral analysis in which it can inform you how close your client is to conversion. In the behavior layer it contains information of type:

• Number of Visits
• Emails Open and Clicked
• Social Media Interactions
• Content Download
• Plays in Videos

What stages can my leads be found?

The leads that qualify as cold are those that just qualifies as a lead or already have a time with your company, but are not engaged. In some cases, it can be said that he has lost the “will” to make a purchase.

Already lukewarm leads are the ones that are considering that your company can solve your problem. He already has some engagement with his brand, but there are still doubts, where the process of nutrition of leads is fundamental to finally your questions.

Finally, the hot leads at this stage your leads are one step away from making the purchase because they already trust your company and are engaged with your brand.

How do I generate my leads?”

Lead generation is considered by digital marketing companies, as one of the great goals of inbound marketing, which it is related to techniques aimed at attracting and engaging visitors within your business.

The process consists of the creation and delivery of quality content to visitors aiming to arouse their interest, thus developing a relationship between your company and your visitors.

It is worth noting the paramount importance of the nutrition of your captured leads so that the primary objective of every business (that is the realization of sales) is reached.

What is Inbound Marketing?

Inbound Marketing strategies were born out of the need for new methods of approaching people. Its techniques of action are totally linked to the environment created by the Internet, in which new means of consumption of information, products, visual media, and services were developed.

Contrasting its older brother, Outbound Marketing, and its traditional methods of marketing, Inbound Marketing tends to gain more and more strength in the marketing world due to the uncontrollable growth of the internet.

Directly: inbound X outbound

Inbound Marketing

Inbound is any and all online strategy made for the purpose of attracting or increasing people’s interest rather than buying them. Your marketing is created by creativity and talent. Its communication is built in an interactive and double way in which your customers find your company through search engines, referrals, and social media.

Outbound Marketing

Outbound tactics are made with the objective of selling certain products or services in an uninterrupted manner, in which your marketing is built with unilateral methods where there will be no interaction with your customers. Companies that invest in Outbound are found through impressions, commercials of TVs, radios, banners and cold calls.

The work of Inbound Marketing is divided into 5 steps:

1. 1. Traffic Attraction;
   2. Conversion of Visitors to Leads;
   3. Conversion of Leads into Customers;
   4. Customer Loyalty;
   5. Customer Transformation in Disclosures;

As stated previously, Inbound Marketing techniques are geared toward the web environment, where everything is connected and working 24/7, without being different, inbound strategies are complementary to each other, constituting a complete, effective, and powerful form of marketing.

By fully integrating your goals and services, each and every Inbound Marketing service can be measured in detail and accurately, making it more practical to understand how your visitors, leads, and customers behave on your website, blog, store virtual, or application, contributing to decision making.

Some Inbound Marketing services we offer:

Services to Attract:

1. 1. SEO: Optimizing your site with the right keywords is the most efficient way to get more visibility and visitors. About 80% of the customer’s purchase process begins with an online survey of a specific product or service.
   2. Blog: The production of quality content through a blog is essential to establish trust and generate brand value. This means of communication should be based on its previously created personas so that they are educated on the correct form.
   3. Landing Page: Landing pages are pages on which people are directed by clicking on a link. This page is essential in the buying cycle and you must have the right content for your goal to be achieved, which is to pass the correct information about a particular product or service clearly and directly.

Services for Conversion:

1. 1. Calls-to-Action: These are buttons or links that have the mission of encouraging visitors or leads to perform certain actions, such as downloading an e-book or scheduling a consultancy.
   2. Form: Forms are located on landing pages after a Calls-to-Action action. These forms have the function of collecting visitor information so that you can turn them into leads or collect leads information so they can turn them into customers.
   3. E-mail Marketing: The goal of email marketing is to educate your leads who are not ready to make a purchase, with meaningful information adding value and trust to your product and service. Well-designed email marketing planning is a great way to grow.

Reasons to Invest in Inbound Marketing:

• About 80% of people do at least one online search before making a purchase;
• Inbound Marketing is 62% cheaper than Outbound Marketing;
• Inbound Marketing Services allows the precise identification of the target audience of your company which it helps to choose the best way to please them;
• Companies that invest in content marketing gain about 55% more traffic on their site, allowing greater engagement and brand recognition;
• 72% of business owners say that social media helps in closing a deal;