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Categoria: Digital Marketing

Relationship Marketing: What It Is and Why Do It?

Relationship Marketing: What It Is and Why Do It?

Born before any digital explosion, relationship marketing is about the strategies that the company must adapt to keep in touch with its consumers, in order to create and improve long-term bonds. With this concept in mind, we do some research and research where we separate some points for those who want to implement relationship marketing [...]
Leads: What are they and why do I need them?

Leads: What are they and why do I need them?

Regardless of your business, if you invest time and / or money in digital marketing, you must know very well that who are on the other side of the screen, that is, getting to know your target audience. Knowing who your main audience is and with a push of digital marketing is possible to interact [...]
Inbound Marketing: What It Is and Why Invest?

Inbound Marketing: What It Is and Why Invest?

What is Inbound Marketing? Inbound Marketing strategies were born out of the need for new methods of approaching people. Its techniques of action are totally linked to the environment created by the Internet, in which new means of consumption of information, products, visual media and services were developed. Contrasting its older brother, Outbound Marketing and [...]