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Link Building: What is it and What are its types?

Link building will always be included in any SEO planning unless you have an extremely powerful and relevant brand/company among users, but other than the link building work, it will be fundamental and should never stop.

Link Building Concept:

Link building is an active practice among SEO professionals, which involves gaining relevance, popularity, authority, and PageRank (Google algorithm to measure the importance of a page based on incoming links) through get external links on which they will point to your site.

Types of Link Building:

There are numerous means to do link building, however, in this publication we separate some of the most common tactics:

Creating Content for Natural Link Building:

In natural link building, the publisher must provide compelling content so that your site receives links spontaneously, as publishers need a good reason for their site with yours. Remember the quality of content is the key to getting external links.

Tips for maximizing results:

  • Create content that establishes your site as one of the experts in your subject;
  • Minimize your commercial nature on content pages;
  • Do not link your content to purely commercial pages, unless those pages merit a link based on your content;
  • Diversify the type of content to be created between articles, images, video, widgets, and even online games;

Directories:

Directories are sites where publishers group sites by categories and provide descriptions of them. This link building tactic can be an easy way to get links, however, it is necessary to know in depth what you intend to submit your site, so you will not be harmed by getting low-quality links.

A quality parameter for directories is whether users exist or for manipulation of search engine rankings, otherwise move away from it.

Examples of quality directories:

Requests for direct or incentive links:

Requesting direct links or using incentives to make such a connection is a very dangerous tactic because it is a violation of the WebMaster Search Engine Guidelines, which state that participation in link exchange should be avoided. However, some professionals choose to perform this type of link building, risking a severe punishment of the search engines.

Example of a request for links:

  • Buy and sell links that pass PageRank;
  • Partnerships to exchange links;
  • Use of link creation automation programs or services;

Link building through social media:

The link building through social media is done through visits to websites, forums, blog, and social media, however, the vast majority uses the “NoFollow” attribute (link attribute in which does not transfer value to the destination links) to their links. However, in order to acquire links from social media that transfer Link Juice (refers to the value of a link), it is necessary to build a relationship with the media owner, thus avoiding being “framed” as an exchange of links.

Gray Hat & Black Hat:

Gray Hats & Black Hats tactics are seen as shortcuts to SEO professionals who are in the process of link building but are directly ignoring the WebMaster Guidelines, working like these techniques can easily cause a punishment of your site on the search engines.

Examples of Gray Hats & Black Hats:

  • Automatic content generation;
  • Duplication of content;
  • Use of Spam tools;

Link Building, the Endless!

It is worth remembering what we said at the beginning of this publication, that link building jobs should never stop, remember that It is worth remembering what we said at the beginning of this publication, that link building jobs should never stop, remember that quality is the key to gaining renown in the market, always avoid techniques that can cause possible punishment, as rebuilding your authority to from a “punished domain” is much more complicated than in a “clean domain”.
, always avoid techniques that can cause possible punishment, as rebuilding your authority to from a “punished domain” is much more complicated than in a “clean domain”.