The challenge of promoting innovation and productivity

Betting on a philosophy of innovation for your company can bring many benefits, among them the increase in productivity.

Innovative thinking is a management strategy generally adopted by new entrepreneurs, but that is teaching even the most traditional companies a lot.

The incentive to the new and the motivation of the teams to be more daring are characteristics of the innovative management model, which depends a lot on creativity.

Among the characteristics of the innovation model is the ability of the team to act with innovative thinking and take this goal forward to help productivity.

To better understand how the model that is revolutionizing companies and creating a new concept of productivity works, here are some of the characteristics of this movement.

What is innovation

Innovation consists of a new way of doing something that was previously done in a less objective or effective way.

In this way, innovation does not consist in just creating a new process, but rather in ensuring that by replacing one model with another, the benefits will be instantaneous.

What is productivity

Productivity consists of ensuring that the processes carried out in a company are performed in the shortest time and in the most efficient way possible. This is why this factor is so closely linked with innovation.

How to create an innovative environment

Creativity plays an important role in the innovation process. After all, it is from the proposal of a new model, which should work better than the previous one, that innovation is born, and this is only possible with creativity.

Proposing a change that can, in fact, be beneficial to productive processes requires a creative effort from the whole team, which must be encouraged by the leader through an administrative profile that favors the stimulation of creativity.

The encouragement of creativity in a team is essential for constant innovation, a practice that becomes possible from the deconstruction of traditional processes and the opening of new possibilities.

The solutions found in collaboration are enriched by the different points of view, facilitating the creation of an innovative process.

Innovation as a productivity enabler

The more innovative a company can be, the greater its productivity potential is, by offering more effective means of carrying out procedures.

Facilitating bureaucratic processes, opening up space for communication, and proposing to break down barriers are the main innovative actions that should be established in the quest to increase productivity.


Using proven methods can help your company go a long way. Simple decisions such as encouraging leaders and staff to think innovatively can bring short- and long-term benefits.

Traditional management models are increasingly being left behind and thoughts such as associating innovation with productivity are opening doors for companies in various sectors.