The term Growth Hacker was created by the culture of Silicon Valley, where it has been gaining more and more intensity within Startups around the world. With the translation of Growth Hacker, professionals like these are sought after by Startups in order to get rapid growth rates in short periods and at low costs.

What is a Growth Hacker?

Growth Hackers are hybrid professionals who excel through marketing and programming. With the goal of answering a very traditional question in the middle of marketing, “How do I get more customers for my product?”, Your answer comes with its programming differential, where everything is testable, traceable, and scalable.

Its main tools come from digital marketing like web analytics, A / B testing, storytelling, marketing funnel, PPC, SEO and etc. By becoming self-sustaining and self-propagating, a Growth Hacker can bring an unknown start-up to the spotlight with ease.

4 Steps to Make Growth Hacking:

1. Product-Market Fit:

Product Market Fit is a product that is in perfect sync with consumers and their demands. This is the holy grail that every company wants their Growth Hacker to achieve. In order to achieve the Product-Market Fit it is necessary to fulfill the real need of your target audience, not caring how many adjustments and refinements should be made.

2. Find Your Hack:

To be successful and to make your business and revenue growth, you must match the way you market your products with the way your potential customers know and buy your products.

3. Become Viral:

There is no formula, recipe, or magic trick to make your product turn into something viral and you also can not count on luck to make it happen otherwise you will be playing a game of chance with your time and money. But there is a way to make it a reality within your company, always try to study how your audience interacts with your brand, such as:

• Because he shares his product;
• How he talks about his product;
• How it interacts on your website;
• What are your goals to achieve with your products;

4. Close the circle: Retention & Optimization:

The rise of your company will be tied to metrics that show data related to your goals, in this case, growth. In order for the goal to be achieved through Growth Hacking, it will be necessary for you to listen to your most engaged audience for your brand since they will be rethought by the company’s vitalization.

If you are a professional or a company that seeks and needs answers to your strategic actions in digital marketing, then this article is for you!

If you have read our publication on what Web Analytics is and how it should be done, you should be familiar with the fact that Web Analytics is essential and indispensable in any digital marketing strategy. So we’ve separated 7 tips to guide you in how to leverage Web Analytics accuracy and digital success.

1. Tagging & First-Party Cookies:

Make sure you choose a tool that uses markup tags and first-party cookies to collect data, such as Google Analytics.

2. Eliminate the Bots:

Remove or create separate reports of non-human activities, such as your server’s crawlers, bots, and performance monitors.

3. Track Everything:

Do not limit your analysis to only pages and landing pages. Track all activity on your site, which will give you a greater likelihood of success in your digital marketing strategy. You can track, for example, download files, transactions, your sales funnel, clicks on love buttons (Facebook Share & Like, Twitter Follow and etc.), and Outbound links. The more detailed your tracking, the higher your return.

4. Regular audits:

Make regular on-page audits on the pages of your site, where you can look for changes in content that can positively influence your results, for corrupted pages, and for deleted or forgotten tags.

In this topic, we talk about how to do an SEO audit.

5. Do not study recent data:

It’s normal to look at the data every day in Google Analytics, but no strategic decision should be made because, with less than 24 hours of life, they are usually less accurate and may change.

6. Guarantee your parameters:

Test your URL redirects to ensure they are maintaining the appropriate parameter tracking and do not harm your data and decision-making. If they have not kept the crawl you want, consider fixing it as soon as possible.:

7. Traffic acquisition channels:

Make sure all your social media campaigns, paid media, and email marks, for example, ample are being tracked properly. Integrating with your platforms can save you a lot of work.

In this article, we have given you 7 valuable tips on how to leverage the accuracy of Web Analytics to achieve your goals. Keep in mind that the more information you gather and the more detailed your reports are, the better the performance of your digital marketing strategies.

For some companies and professionals working with content production specific to their niche market, creating themes is one of the most important and difficult phases, as many do not know where to extract ideas to expose to their target audience. Have you thought about having a list of where to look for ideas for content creation?

In this article, we’ve separated an arsenal of 5 methods for you to quickly and efficiently generate specific content ideas for your blog visitors.

1. Search the FAQ pages of your niche market:

Exploring the FAQ of your niche market is a great way to acquire organic and qualified traffic. When you find information about what people are asking about your market, explore them in an ingenious way, making you the enlightenment of your doubts.

Using the Google search engine, you’ll be able to get this information through the inurl: faq [target keyword] query to understand your audience and extract as much information as you can that is essential for creating content.

2. View the topics in AnswerThePublic:

Unfortunately for many companies and professionals, this tool we added will not be adopted, because it works more accurately when employed in English. But we strongly recommend using it, because it will slow down your search engine searches.

AnswerThePublic is a UK tool that gathers insights from your keyword, coming from Google & Bing in addition to 15 common questions and prepositions (ranging from niche markets).

3. Remove ideas from visual content:

Searching for visual content can be an excellent trigger capable of extracting theme ideas for your articles. Here at Tier Digital we use Visual.ly and Pinterest a lot to give us a hand when we are looking for new subjects. In them, you can extract information from images, infographics, videos, and presentations.

4. Look for featured content in BuzzSumo:

BuzzSumo is a search engine that delivers its results based on public engagement within social networks. By becoming a surprising tool to find articles that your niche is more engaged in, it can provide you with information for creating quality content where you will reach the most effective audience.

5. Use Wildcard with Google Autocomplete:

Doing Google searches for ideas for your articles is indispensable. Now imagine if Google itself would help you find more ideas? And it helps!

If you call Google Wildcard it suggests ideas through an automatic complement in your searches when you add the Wildcard (“_” or “*“) in them.

Thinking about new topics for your articles can be very difficult for some professionals, keeping in mind that researching for new ideas is the first step in writing quality content, and having this article in hand, you will achieve your creative goals. content.

But remember that when researching ideas you should avoid copying the subject matter and thus avoid potential punishments on Google or copyright.

Auditing SEO in an existing website is one of the most important tasks that companies and SEO professionals will come across. Search engine optimization is a relatively new service and requires the collection of a lot of specific information. In addition, many developers still do not get along well with projects that are focused on this service, or even know it, so if you are to provide this type of service on a site that is not yours, be ready for the challenge.

Elements of an SEO Audit:

As we will discuss below, your website needs a solid foundation for you to get positive results in an SEO strategy. Being the first phase of this strategy, SEO auditing needs to be performed in a thorough and unhurried manner so that the information obtained is true and accurate.

In the next topics, you will identify what information your SEO audit should possess.

Although it does not have direct links to an SEO strategy, it is a great place to start because usability can directly affect the conversion and rejection rates of your site.

Verification of integrity in search engines:

Site integrity check consists of knowing how many and which pages of your site appear in the search engine index, do a site search: yourdomain.com, and then you will find out quickly and accurately. At that same point, we should also know if you are found in search terms related to your products or services.

Duplicate content verification:

Checking for duplicate content on your website is a must in an SEO strategy. Start by verifying that the domain uses a canonical relationship, that is, using the 301 redirects between yourdomain.com to www.yourdomain.com or vice versa, while you are doing this, check the pages with HTTP and HTTPS. Now, for checking the content itself, you can use inurl: yourdomain.com and name: yourdomain.com in the search engine.

Friendly URL verification:

Make sure your site’s URLs are user-friendly to search engines. Using simple, short, descriptive, and keyword-rich URLs is what you expect at this point.

Review Title Tag, Meta Tag, Alt Tag, and Content:

Review all of your pages, see if they have Title & Meta Tags and if they also have enough content for your users, check your images too, and make sure they have Alt Tag set up and are rich in keywords. If your site has many pages and images, make sure that your most important pages (those with the highest quality traffic) are reviewed.

Sitemap Files & Robots.txt:

Sitemap & Robots.txt files are essential to make search engines read your site properly. Use the Webmasters Tools tool to check them and have your canonical pages identified in the Sitemap.

Checking redirects:

Check all the redirects made on your site and if they were done correctly. Using the Live HTTP Headers plug-in can help you at this point where many errors can happen, both in your CMS and in your hosting.

Internal Link Verification:

This is to know how many links your pages have, but that’s fine, Google advises you to use a maximum of 100 links per page. Try to make good use of anchor texts in your internal links, providing in this way information with which your “linked” pages speak.

External link verification:

Knowing which sites are linked to yours is essential to a good SEO strategy. They will positively or negatively influence your competitors. Enjoying good quality links and reducing those with bad reputations will be your goal when acquiring this type of information.

Geolocation:

If your SEO strategy is geared towards some specific location, then this point is very relevant to you. Search through your site if it includes your address on all pages, thereby making that geolocation relevant and indispensable information when search engines read your site.

Code quality:

Although W3C validation is not a requirement of search engines, it is always good to know and verify your own code, avoiding undesirable impacts on your SEO strategy. Use the SEO Browser tool to learn how search engines see your site.

By following the collection of information for your SEO audit using this article as a basis, you will have an excellent pathway to your future strategies. Remember that this is only the first step of a much larger project and must be done efficiently to get positive results.

Link building will always be included in any SEO planning unless you have an extremely powerful and relevant brand/company among users, but other than the link building work, it will be fundamental and should never stop.

Link Building Concept:

Link building is an active practice among SEO professionals, which involves gaining relevance, popularity, authority, and PageRank (Google algorithm to measure the importance of a page based on incoming links) through getting external links on which they will point to your site.

Types of Link Building:”

There are numerous means to do link building, however, in this publication we separate some of the most common tactics:

Creating Content for Natural Link Building:

In natural link building, the publisher must provide compelling content so that your site receives links spontaneously, as publishers need a good reason for their site with yours. Remember the quality of content is the key to getting external links.

Tips for maximizing results:

• Create content that establishes your site as one of the experts in your subject;
• Minimize your commercial nature on content pages;
• Do not link your content to purely commercial pages, unless those pages merit a link based on your content;
• Diversify the type of content to be created between articles, images, video, widgets, and even online games;

Directories:

Directories are sites where publishers group sites by categories and provide descriptions of them. This link-building tactic can be an easy way to get links, however, it is necessary to know in-depth what you intend to submit to your site, so you will not be harmed by getting low-quality links.

A quality parameter for directories is whether users exist or for manipulation of search engine rankings, otherwise move away from it.

Examples of quality directories:

• DMOZ;
• FreeIndex;
• Yahoo! Directory;

Requests for direct or incentive links:

Requesting direct links or using incentives to make such a connection is a very dangerous tactic because it is a violation of the WebMaster Search Engine Guidelines, which state that participation in link exchange should be avoided. However, some professionals choose to perform this type of link building, risking a severe punishment from the search engines.

Example of a request for links:

• Buy and sell links that pass PageRank;
• Partnerships to exchange links;
• Use of link creation automation programs or services;

Through social media:

The link building through social media is done through visits to websites, forums, blogs, and social media, however, the vast majority uses the “NoFollow” attribute (link attribute which does not transfer value to the destination links) to their links. However, in order to acquire links from social media that transfer Link Juice (refers to the value of a link), it is necessary to build a relationship with the media owner, thus avoiding being “framed” as an exchange of links.

Gray Hat & Black Hat:

Gray Hats & Black Hats tactics are seen as shortcuts to SEO professionals who are in the process of building links but are directly ignoring the Webmaster Guidelines, working like these techniques can easily cause a punishment of your site on the search engines.

Examples of Gray Hats & Black Hats:

• Automatic content generation;
• Duplication of content;
• Use of Spam tools;

Link Building, the Endless!

It is worth remembering what we said at the beginning of this publication, that link network jobs should never stop, remember that It is worth remembering what we said at the beginning of this publication, that link building jobs should never stop, remember that quality is the key to gaining renown in the market, always avoid techniques that can cause possible punishment, as rebuilding your authority to from a “punished domain” is much more complicated than in a “clean domain”.

Always avoid techniques that can cause possible punishment, as rebuilding your authority from a “punished domain” is much more complicated than in a “clean domain”.

It is notorious that digital marketing has been gaining more and more strength compared to common marketing and one of its great differentials about it is the practicality in collecting data through the work of web analytics, helping in this way, making decisions with better accuracy on the strategic actions to be carried out in the present or in the future.

What is Web Analytics?

Web Analytics in general terms is related to the study of the impact caused by the users of your website, e-commerce, or application through the process of collecting, monitoring, and analyzing the data of the navigation, traffic, or interaction of visitors, leads or customers.

In order to provide more complete content, we have chosen one of the largest and most widely used data collection tools, Google Analytics, standing out as a complete, reliable, efficient and free platform!

Data types:

The data representation through Google Analytics is done through dimensions and metrics, which are:

Dimensions:

It is the texts that describe the item, think of them as their names, for example, title, reference source, keyword, campaign name, browser type, product name, and so on. Dimensions are located on the left side of the table.

Metrics:

They are the numbers associated with the dimensions, for example, number of sessions, number of users, number of pages per session, bounce rate, revenue, an average value of the cart and so on.

Key Performance Indicator:

Key Performance Indicator (KPI) by many professionals can be seen as one of the most difficult parts when it comes to devising effective online strategies, however, this difficulty comes not from the technical side but from the perspective you want to achieve with your business.

KPIs allow the professionals of your company to prioritize the strategic actions that have the most effective to achieve this goal. In digital marketing, these performance indicators will typically be linked to visitors, leads, conversions, and company revenue.

Examples of KPIs:

• Increase in organic traffic;
• Decrease in cost of acquisition of leads;
• CTR (click through rate) improvement;
• Increased ROI (Return on Investment);

Segmentation:

Segmenting dimensions and metrics is a very important part of web analytics, making it easier to analyze KPIs, isolating the data for future analysis, such as whether you want to know the ROI that your Adwords campaign has achieved, it is necessary to isolate the amount invested in this campaign in conjunction with the revenue generated by it in its time of activity.

Construction of an analysis infrastructure:

1. Definition of a measurement plane:

• Document business objectives;
• Identify business strategies and tactics;
• Choice of KPIs;
• Choice of segments;
• Target selection;

2. Technical documentation of infrastructure:

• Query String Parameters;
• Use of technologies such as Flash and AJAX;
• Multiple subdomains;
• Responsive design;

3. Creation of an implementation plan:

• Deployment of Google Analytics Tag;
• Tracking KPIs (adding meta tracking or e-commerce module);
• The inclusion of filters;
• Campaign tracking;
• Simplified reports (reports for different sectors such as marketing and finance);

4. Implementation

5. Maintenance & Refinement

Infinite Improvement:

Digital marketing efforts will always be linked to data generation with this it is possible to be in progressive growth if there is a constant analysis of the work done. In order to keep advertising strategies in control and in order to increase the positive impact and reduce risk on the investment, the use of web analytics is essential in any digital action.

What is Sponsored Link?

In a succinct and direct way, the sponsored link is an advertisement, in which it works in a similar way to an auction where keywords will be auctioned, in which people and companies will give their bids in order to get the best positions, thereby enabling a greater likelihood of conversion.

The use of the sponsored links to your website, virtual store, application, or even your store or physical company is an efficient way to attract new leads at the exact moment they are looking for the services offered by your company.

How does the sponsored link system work?

As mentioned earlier, the sponsored link system works similarly to an auction, where there are a few ways for the “bidder” of the keyword to make your payment, some of which are pay per thousand impressions or when your ad has some type of action, for example, a click on a link. Making sponsored link campaigns one of the most cost-effective ways to produce advertising.

Structure of a sponsored campaign:

CAMPAIGN:

Contain multiple ad groups: Level at which daily budget is set, language choice, display locations (example: country, state, and cities). You can also determine the end date of your ads’ posting.

ADVERTISEMENT:

Contain one or more ads for a list of keywords. Ideally, you should create a themed ad group for each of the products or services (for example an ad for women’s fashion and the one for men’s fashion).

Types of campaigns:

Search Campaign:

As the most common, practical, and inexpensive way to advertise, the creation of a search campaign involves only characters, which becomes necessary only to the creativity of the writing, we also emphasize the existence of a limitation in the maximum number of characters.

This campaign type can be created on the following platforms:

• Google Adwords;
• Bing Ads;
• Twitter Ads;

Display Campaign:

The creation of sponsored ads for the display network consists of campaigns with images, which can also be done in conjunction with search campaigns, strengthening the marketing of your product or service. The images to be added must follow the rules of width and height of each platform.

This campaign type can be created on the following platforms:

• Google Adwords;
• Bing Ads;

Video Campaign:

Video campaigns require more effort from a creative team, being more expensive than the others, we indicate that it is very dedicated to maximizing its potential, being the only one working with two senses, the vision and the hearing.

This campaign type can be created on the following platforms:

• Google Adwords (YouTube);

Shopping Campaign:

Created especially for virtual stores, this type of campaign allows your products to be exposed through a sales window, in which you can generate a greater breadth of conversion for your company.

This campaign type can be created on the following platforms:

• Google Adwords;
• Bing Ads;
• Amazon Ads;

Map Campaign:

Campaigns on maps are not yet widely used, although it is very effective when your company wants to increase the number of conversions by reaching people who are looking for a particular product or service on the map or are using GPS and are close to your establishment.

This campaign type can be created on the following platforms:

• Google Adwords;
• Waze Ads;

Monitoring Campaigns:

It can be called PPC (Pay Per Click) monitoring of sponsored link campaigns should be done daily, in order to obtain the best possible return.

In this daily monitoring must be observed some metrics such as:

• Values of Bids;
• Status of the keywords;
• Number of prints;
• CPM (Cost Per Thousand);
• CTR (Click-Through Rate);
• Conversion rate;
• CPA (Cost Per Acquisition);
• ROI (Return On Investment);
• ROAS (Return On Advertise Spend);

Built for Conversion

It is correct to say that creating sponsored campaigns for your company can yield huge returns in the short term, but it should be borne in mind that these services may not generate returns if they are not well-crafted.

If you would like to advertise on your own, we recommend that you do a pre-investment study or look for a company that has the knowledge in the tools you want here at Tier Digital we will be happy to announce your company and see you take off.

Companies that own a website and/or virtual store will always want to be on the first page of Google and go even further, ranking first in searches. But with that goal in mind, some doubts arise, is there any service for that? Which is? How should it be done? This “magic” service does exist! And it’s called SEO or Search Engine Optimization.

What is SEO?

Simply and straightforward, SEO basically consists of providing information to search engines (eg Google, Bing, and Yahoo) about the content on your site, aiming to gain authority over your competitors, leading to improved search rankings and a significant increase in traffic.

An SEO project is formed by a set of techniques and professionals from different sectors, being able to find programmers, designers, copywriters, advertisers, performance analysts, among others. There must be an excellent synchrony between these techniques and professionals, because for each SEO project there will be a different competition, requiring unique forms of planning.

How to make quality SEO:

We share a basic SEO project in 16 pillars, in which we separate internal topics where you can use as a basis for study and planning.

1. Layout & Architecture:

• Content should be clear and open;
• Avoid ads over content;
• Create hierarchical content;
• Keep a clean navigation;
• Use “nofollow” for ads and affiliate links;
• User friendly URLs;
• Leave contact information always visible;
• Include the pages of “privacy policies” and “about”;

2. Keyword Research:

3. Title Tags:

• Use your main keyword in your title;
• Make it “clickable”;
• Add your mark at the end;
• Do not repeat keywords;
• Formula “Title Tag”: Keyword in focus + Secondary keyword + Brand name;
• Holds between 50 – 60 characters;

4. Meta Descriptions:

• Write something brief and concise;
• Include the main keyword as fast as possible;
• Holds between 150 – 160 characters;

5. Header Tags:

• Write a single H1 tag for each page;
• Use the main keyword in H1;
• Use latent semantic indexing keywords (LSI Keywords) in the H2 & H3 tags;

6. The Content:

• Use the main keyword in the first paragraph;
• Long content is related to better rankings;
• Keep keyword density between 2% – 4%;
• Write texts with latent semantic indexing keywords;
• Add internal & external links;
• Prioritize quality rather than frequency;
• Configure Rich Snippets & Structured Data;

7. User Experience:

• Decrease your Rejection Rate;
• Use “scrollmaps” software;
• Use “heatmaps” tracking;
• Reduce the use of pop-ups;
• Be careful with interstitial ads (ads before page loading);
• Have a site optimized for mobile devices;
• Set up friendly 404 pages;
• Implement an SSL certificate;

8. Google Analytics & Search Console:

• Note the keywords that your site has the most impressions;
• Look at the keywords in which your site is best positioned;
• Assign internal links to pages with more impressions and better rankings;
• Check & Correct crawling errors;
• Configure & Submit a sitemap.xml;

9. Site speed:

• Optimize the loading time (Desktop / Mobile);
• Enjoy the browser cache;
• Compress the JavaScript files;
• Compress CSS files;
• Reduce response time with the server;

10. Image optimization:

• Add alt text for all images;
• Use a descriptive name for the files;
• Compress the image size;

11. Link Building:

• Build links from sites with large domain authority (Domain Authority);
• List the sites by topics;
• Add links within the content;
• Follow the backlinks of competitors;
• Diversify Your Links & Texts Anchor;

12. Google Penalty Recovery:

• Be aware when your traffic drops;
• Remove bad links;
• Deny unknown connections;
• Check for hacks;
• File a reconsideration request;

13. Social Media:

• Always be active in social networks;
• Set up a Twitter Card;
• Set up Facebook Like Box;
• Set up a Google Plus Badge;
• Add tanned and share buttons;
• Encourage your audience to share your content;

14. Content promotion:

• Find popular content in your niche and improve it;
• Use sharing assets (eg infographics);
• Disclose via Email;
• Share content from other people, aiming at reciprocity;

15. Tips & General advice:

Regardless of your business, if you invest time and/or money in digital marketing, you must know very well who is on the other side of the screen, that is, getting to know your target audience. Knowing who your main audience is and with a push of digital marketing is possible to interact with them in the right and effective way, converting them into leads. But after all, what is it?

They are visitors to your site who have provided some personal information (name, email, phone, hobbies and etc.) through a tool (newsletter, form and etc.) in exchange for something of value offered by your company (content, promotions, evaluations and etc.).

By separating the leads from your business, you need to keep in mind the need to nurture them properly and efficiently, increasing the likelihood of converting them into customers so that your business gets the wanted ROI.

“Leads are people who generate some business opportunity by showing interest in the products or services offered by your company.”

Examples of how to identify them:

• New subscriber in your Newsletter;
• A user registers for his test version of his software;
• The visitor who filled out a contact form seeking information;

Considering that everything in Inbound Marketing turns into measurable data, with your target audience it could not be any different. To succeed in digital marketing work fragmentation of your leads is essential in order to develop effective action strategies.

The fragmentation of your leads can be divided into three layers, being demographic information, personalities, and behavior.

Demographic Layer:

Being the most used and oldest among the three, demographic analysis of leads is where you define who is interested in your content, product, or service. In the demographic layer we obtain information of the type:

• Age
• Gender
• Location
• Income
• Education

Personality Layer:

Gathering information about the personality of your leads is not a simple job like the demographic analysis. Assign personalities to your leads goes beyond a visit to your site, it may be necessary to create forms aimed at capturing this type of information. In the personality layer it contains information of type:

• Values
• About Me
• Lifestyle
• Goals
• Concerns

Behavioral Layer:

The behavioral layer is extremely important if your business aims to increase conversions, this layer is defined by the behavioral analysis in which it can inform you how close your client is to conversion. In the behavior layer it contains information of type:

• Number of Visits
• Emails Open and Clicked
• Social Media Interactions
• Content Download
• Plays in Videos

What stages can my leads be found?

The leads that qualify as cold are those that just qualifies as a lead or already have a time with your company, but are not engaged. In some cases, it can be said that he has lost the “will” to make a purchase.

Already lukewarm leads are the ones that are considering that your company can solve your problem. He already has some engagement with his brand, but there are still doubts, where the process of nutrition of leads is fundamental to finally your questions.

Finally, the hot leads at this stage your leads are one step away from making the purchase because they already trust your company and are engaged with your brand.

How do I generate my leads?”

Lead generation is considered by digital marketing companies, as one of the great goals of inbound marketing, which it is related to techniques aimed at attracting and engaging visitors within your business.

The process consists of the creation and delivery of quality content to visitors aiming to arouse their interest, thus developing a relationship between your company and your visitors.

It is worth noting the paramount importance of the nutrition of your captured leads so that the primary objective of every business (that is the realization of sales) is reached.

What is Inbound Marketing?

Inbound Marketing strategies were born out of the need for new methods of approaching people. Its techniques of action are totally linked to the environment created by the Internet, in which new means of consumption of information, products, visual media, and services were developed.

Contrasting its older brother, Outbound Marketing, and its traditional methods of marketing, Inbound Marketing tends to gain more and more strength in the marketing world due to the uncontrollable growth of the internet.

Directly: inbound X outbound

Inbound Marketing

Inbound is any and all online strategy made for the purpose of attracting or increasing people’s interest rather than buying them. Your marketing is created by creativity and talent. Its communication is built in an interactive and double way in which your customers find your company through search engines, referrals, and social media.

Outbound Marketing

Outbound tactics are made with the objective of selling certain products or services in an uninterrupted manner, in which your marketing is built with unilateral methods where there will be no interaction with your customers. Companies that invest in Outbound are found through impressions, commercials of TVs, radios, banners and cold calls.

The work of Inbound Marketing is divided into 5 steps:

1. 1. Traffic Attraction;
   2. Conversion of Visitors to Leads;
   3. Conversion of Leads into Customers;
   4. Customer Loyalty;
   5. Customer Transformation in Disclosures;

As stated previously, Inbound Marketing techniques are geared toward the web environment, where everything is connected and working 24/7, without being different, inbound strategies are complementary to each other, constituting a complete, effective, and powerful form of marketing.

By fully integrating your goals and services, each and every Inbound Marketing service can be measured in detail and accurately, making it more practical to understand how your visitors, leads, and customers behave on your website, blog, store virtual, or application, contributing to decision making.

Some Inbound Marketing services we offer:

Services to Attract:

1. 1. SEO: Optimizing your site with the right keywords is the most efficient way to get more visibility and visitors. About 80% of the customer’s purchase process begins with an online survey of a specific product or service.
   2. Blog: The production of quality content through a blog is essential to establish trust and generate brand value. This means of communication should be based on its previously created personas so that they are educated on the correct form.
   3. Landing Page: Landing pages are pages on which people are directed by clicking on a link. This page is essential in the buying cycle and you must have the right content for your goal to be achieved, which is to pass the correct information about a particular product or service clearly and directly.

Services for Conversion:

1. 1. Calls-to-Action: These are buttons or links that have the mission of encouraging visitors or leads to perform certain actions, such as downloading an e-book or scheduling a consultancy.
   2. Form: Forms are located on landing pages after a Calls-to-Action action. These forms have the function of collecting visitor information so that you can turn them into leads or collect leads information so they can turn them into customers.
   3. E-mail Marketing: The goal of email marketing is to educate your leads who are not ready to make a purchase, with meaningful information adding value and trust to your product and service. Well-designed email marketing planning is a great way to grow.

Reasons to Invest in Inbound Marketing:

• About 80% of people do at least one online search before making a purchase;
• Inbound Marketing is 62% cheaper than Outbound Marketing;
• Inbound Marketing Services allows the precise identification of the target audience of your company which it helps to choose the best way to please them;
• Companies that invest in content marketing gain about 55% more traffic on their site, allowing greater engagement and brand recognition;
• 72% of business owners say that social media helps in closing a deal;